myatb.ca Summer Campaign 2008
Generally, ATB Financial’s retail banking summer campaigns focuses on attracting the Generation Y demographic. Essentially, street teams were to go out to summer events such as concerts, festivals and sometimes on the street near the branches, maintaining a presence among the target audience. Street teams would go out and meet and greet people and hand ...
ATB Financial Fall 2008 Clothing Catalog
This was an internal piece for ATB Financial associates who wished to purchase ATB branded clothing. Though the visual is strongly tied to ATB’s brand elements, it was an exercise in making use of ATB’s limited color palette in a number of ways. As well, it was step away from using associate photos, which was ...
Watching
This was a project that required an editorial spread to be designed based on a magazine article. An illustration was required, and I opted for dark and paranoid imagery, while using various typefaces and a blending of paragraphs to provide a surreal feel to the overall visual experience. This was one of my first experiences ...
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